Free Developer Tool
Safely route your traffic and preserve SEO juice by generating proper 301 and 302 redirect rules.
Quick Options
Redirect Rules
.htaccess Output
Options -MultiViews
RewriteEngine On
How It Works
301 is permanent — use it when a page has moved for good and you want to pass SEO value. 302 is temporary — use it for seasonal pages or A/B tests.
This is the old URL you want to redirect from. You can use exact paths (/old-page) or wildcards for pattern matching.
Where you want visitors and search engines to end up. Use the full path or absolute URL.
Add it near the top of your .htaccess file, before other redirect rules. Test in a staging environment first.
FAQ
In the root directory of your website — the same folder as your index.php or index.html. It's a hidden file, so enable "show hidden files" in your FTP client to see it.
Google passes most (around 90–99%) of the original page's link equity through a 301 redirect. The small amount of loss is acceptable for genuine structural changes. Chained redirects (A→B→C) lose more, so redirect directly to the final destination.
Very slightly — each redirect adds a small HTTP round trip. Keep your redirect list clean and avoid redirect chains. For high-traffic sites, consider implementing redirects at the server config or CDN level instead.